Generative AI can be a powerful tool in the hands of a creator. It can expand creativity by acting as a partner in brainstorming, ideation and execution, and it has the power to help creators produce their best work faster.
But as the technology has climbed into the public consciousness, manufacturers have, understandably, put their guard up. Uncertainty abounds about its potential impact on the livelihoods of creators. There’s little transparency around how companies are training their AI — and whose content they’re using.
Adobe has set out to resolve this uncertainty Adobe FireflyIts family of creative generative AI models are built to bring out the best in human creativity — while giving creators the transparency and choice they deserve. Designed to be safe for commercial use, Adobe aims to make Firefly the most creator-friendly generative AI solution on the market, committed to generative AI with accountability.
Generative AI that creators can trust
A creative identity is a combination of many things — the creator’s vision, their experiences, their personality, the content they’ve embraced, and more. It is a unique style and expression honed over years of practice.
One concern with generative AI is whether it will make it easier for bad actors to imitate the creator’s style without credit. So, Adobe is taking seriously its promise to create a better environment for creators. Company only trains Firefly on content it has permission and rights to use, such as Licensed Content Adobe stock and public domain content — never consumer content. Unlike many other companies, Adobe does not train Firefox with content mined from the web without permission.
Additionally, Firefly is designed so that it does not create content that infringes copyright or intellectual property rights. Adobe puts security measures in place at every step — before training, during generation, when the engine is requested, and when the engine generates an output.
When contributors add their work to the stock, they do so transparently so that it can be used to train Firefly. and provided by Adobe Bonus payments Stock contributors whose work was used in Firefly training.
Putting human creativity into super drive
Creators know that their boundless imaginations sometimes outstrip the time available to bring their ideas to life. Seamlessly integrating into the popular Adobe apps that creators know and love like Adobe Photoshop, Lightroom, Illustrator, Premiere Pro and Adobe Express, Firefly closes that gap with generative AI features that accelerate and extend the creative process.
For example, creators can quickly edit or create variations of their existing content — while maintaining brand value. In Photoshop, Firefly-powered Generative expansion While the feature helps creators expand the frame of a photo Generative Extend Premiere Pro can add frames to videos for a smoother overall edit. In Lightroom, Generative remove Allows photographers — from hobbyists to professionals — to easily and quickly remove unwanted objects and distractions, even on complex backgrounds. In Adobe Express, creators can use Firefly-powered Create a picture And Text effect from Create unique videos Or create standout social posts and stories.
All these tools help maintain the integrity of the creative process while freeing creators from tedious and time-consuming tasks so they can efficiently summon their best work. The Firefly generative AI model is robust and critically evolved in the age of AI, responsibly.
Protecting manufacturers and establishing trust
Adobe’s efforts, however, don’t stop at its own level of AI. The company advocates for responsible innovation and creator’s rights across industries, even within the law
Founding member of Adobe Content authenticity initiativeA massive collaboration of the most recognizable names in media, technology and civil society aims to restore trust and transparency in the digital ecosystem. In an age where deepfakes can fool even the trained eye, Initiative’s Content certification — which serves as a “nutrition label” for digital content — has emerged as the global standard for content attribution, providing a peek into the content’s origin and creation process. Tamper-evident metadata can be attached to digital content, such as information to show who created it and how it was created — whether AI played a role. This information not only gives creators credit for their work, but also protects them from anyone wanting to reuse their work without giving proper credit.
Content certificates are already supported in Adobe apps such as Photoshop, Lightroom, and Adobe Express. They are gaining significant momentum across the industry with applications at Google, Meta, LinkedIn, TikTok and OpenAI, among other companies.
Beyond technical solutions, Adobe believes there is work to be done at the policy level as well. With some generative AI, it only takes a few clicks for a bad actor to impersonate a certain creator in the marketplace. It is critical that we establish regulations and safeguards to help protect the rights of manufacturers. Adobe is advocating for a federal anti-piracy right that could help creators protect their style and work in the age of AI.
By putting creators at the center, Adobe is setting an example that the entire industry can follow. To learn more about Adobe’s approach to generative AI with Firefly, see Adobe’s website.
