Blake Lively It ends with us America’s second-biggest movie, but it’s the controversy surrounding the film — not the film itself — that has everyone talking
Apparently, Lively and her co-stars are feuding with lead and director Justin Baldoni. Baldoni and Lively allegedly did not get along, and he complained “Fat-shaming” Asking him how much Lively weighed – he wants to pick her up to involve the two in a scene and he’s afraid of hurting his back. And according to whispers, he’s so excited that Lively invites her husband Ryan Reynolds on set to direct some scenes. did not
But while Baldoni is settling down here in abundance (he goes so far as to hire a Experienced Crisis PR Manager (who counts Johnny Depp among his clients), many online are taking a closer look at Lively, who is showing her face on the big screen for the first time in four years. Many have noted that Lively has taken a strange approach propaganda This is the film. In an effort to sell the movie, Lively promised viewers the giggiest, girliest time. At the same time, the actor, known for his beautiful hair, launched a hair care line.
This sisterhood of travel to the Stanley Cup is the exact opposite of the movie’s plot: Lively’s protagonist, a budding florist named Lily Bloom, falls in love with a physically abusive man (Baldoni). Lively’s lack of concern or emotional intelligence about this sensitive topic has raised questions and reactions about whether she knows what kind of movie she’s made, and it’s raising questions about what we thought we knew about Lively.
Blake Lively It ends with us The press tour has been about selling Blake Lively’s stuff
Movie press tours are not an exciting business. They mostly consist of actors fielding the same questions over and over from different media outlets, hoping that they say something that will encourage you to watch the film they are promoting. The monotonous repetition of the movie promotion cycle is exactly why Lively O It ends with usIts unusual visit has therefore attracted attention.
For starters, Lively and director and co-star Baldoni are promoting the film separately — a very odd thing for the leads to do. They’re also doing these interviews, as my colleague Kyndall Cunningham detailed, amid a flurry of back-and-forth gossip about the two allegedly falling out on set.
But what Lively is saying in the film’s campaign is also attracting attention. In a video clip promoting the movie Tiktok, Vivid says “Grab your friends, put on your flowers and come out to see it!”
In addition to Lively’s joke about a girls’ night out to witness intimate partner abuse, she’s promoting both her new hair care line. Blake Brown and his beverage company Betty Buzz. he used red carpet To keep the public thinking about her husband’s new film, the hyper-violent and profane Marvel blockbuster Deadpool and WolverineWhile giving Reynolds — not screenwriter Christy Hall or writer Colin Hoover — Credit For writing the movie’s “iconic” rooftop scene.
A promotional clip features him laughing Co-stars are about their zodiac signsThere is another one Pravant talks about wearing his own clothes in the movie — a move that appears to be linked to Lively styling one of her costars on the movie’s red carpet. And in one of her interviews, she was asked by a journalist who is clearly familiar with the movie’s sensitive themes how the movie might inspire people to reach out to her and talk about abuse. Vibrant flippantly dismisses Presumably the question was circulated as a joke about not sharing his location or phone number with those fans, as many would have preferred. Domestic Violence Services.
Lively’s critics have criticized Lively for dressing her movie as a celebratory girls’ night out and disconnecting the actual subject matter, in which a woman experiences violence from her romantic partner. Dressing up in floral dresses and rounding up girls to watch a woman get physically assaulted by her partner seems, at best, oddly absent and, at worst, highly insensitive or out of touch with the subject matter of his movie. Either Lively doesn’t fully understand the content of the movie she’s making or she does and capitalizes on it to sell her wares anyway.
Time to pick a tabloid TMZ reports In a behind-the-scenes PR battle between Lively and Baldoni, this part of the response comes from Lively, all on her own, answering the question the way she chose to.
Blake Lively It ends with us His press tour fit a pattern of bad interviews
When actors have these moments where they seem to stop acting like fun, good guys, it often makes citizens question whether celebrities have always been like this, or whether they’re exhibiting some unusual behavior. Lively rose to fame playing the rich, carefree Serena van der Woodsen on Gossip Girl, and in many ways that character’s glamorous but selfish image is juxtaposed with her own. During her film break, she was known more for her relationship than anything else – with Reynolds, however, perhaps more significantly Taylor Swift. This popularity probably contributed to, as one commenter stated, “I mean girl” vibe Unfortunately for Lively and her image, she’s done some interviews that are easy to find.
One of those interactions is a Cafe Society Press Junket YouTube with titles “The Blake Lively Interview That Made Me Want to Quit My Job.” journalist Kjersti Flaa Uploaded his 2016 clip with Lively on August 10, right in the middle of this kerfuffle. In it, Fla congratulates Lively on her pregnancy to which Lively takes passive-aggressive offense and responds by “congratulating” the not-pregnant Fla on her own “bump.” (Prior to her interaction with Fla, Lively confirmed her pregnancy to the press.) After Lively’s rant, she and co-star Parker Posey rarely interacted with Fla, and Lively either dismissed or aggressively responded to Fla’s questions about the film. continued to express. , almost pretending Fla wasn’t in the room.
Lively also said that during the same press tour Cafe Society Director Woody Allen was actually good. At this time, Ronan Farrow Her sister recently wrote a column in The Hollywood Reporter criticizing the film industry’s response to Dylan Farrow’s sexual assault allegations against her father. When asked about living, Allen, said: “I could [only] Know my experience. And that’s my experience with Woody [that] She is empowering women.”
Going further back, critics found Lively’s first trends and missteps in lifestyle branding. In 2014, Lively created a digital lifestyle and e-commerce site called Preserve. One of the first spreads was titled “Allure of the Antebellum,” leaving the site’s name, a certain light. The shoot was a romanticized version of the pre-Civil War South and failed to address the reality that these beautiful costumes were anchored in slavery. It is also worth noting that Lively and her husband Ryan Reynolds were married on a date South Carolina plantation in 2012 (and later apologized for), which may make Lively’s fascination with the antebellum aesthetic relevant — even though the actor was born and raised in Los Angeles. (Reynolds, for his part, is famous from Canada.)
Lively’s preservation Lasted about a year.
It’s not hard to connect the dots between Lively praising Woody Allen’s kindness to women, Lively eloquently speaking to a journalist, and glossing over the way she deals with the horrific trauma and pain of slavery. It ends with the United States Promotional circuit. While being famous and having every word you say recorded, especially ones you regret, is no easy feat, this behavior fits a pattern Lively has shown before.
A more telling frame for this messy kerfuffle might be recognizing that Lively and her husband have become more interested in the business side of their acting careers, perhaps even more than the acting.
In addition to Lively’s hair care line, soda line, and apparently upcoming fashion fad, Reynolds has invested in — and built himself — more than a few companies. He owns a telecom company Mint MobileWelsh Soccer Club WrexhamAnd, until recently, there was a similar partnership Aviation gene. He is even the CEO of a marketing company, aptly named Maximum effort. Lively and Reynolds are more talented at selling their lifestyles and their names than acting. For many people, drinking the same wine as Ryan Reynolds or having the same hair as Blake Lively is more desirable than watching Ryan Reynolds or Blake Lively movies.
When movies are so clearly secondary to their personal brand, as we’ve seen with Lively and the like It ends with usTheir films become advertisements, a way to further promote their brand and themselves. the time It ends with us Press tour, Lively talks only about how Reynolds tinkered With the script, but also shot in the film, and brought Deadpool and Wolverine Editor Shane Reed To help cut movies. Plugs serve as cross-promotion of her husband’s films and her credibility as a director and actor.
with It ends with usLively faced a high-profile film that contained content that her brand probably didn’t want to be associated with Blake Lively the brand was at odds with Blake Lively the actor. In this case, the brand wins; Lively chose to put her efforts behind her brand. Unfortunately for that brand, it’s Blake Lively’s movie — and her intricate figure — we can’t stop talking about.
