I was enjoying no business Twister As much as I did.
For one, I’m not a fan of disaster movies. I have nothing to do with the original 1996 film Twister — though, it turns out you don’t need to know anything about the first movie to enjoy this stand-alone sequel. I didn’t go out Twister Thought it was particularly good. Daisy Edgar-Jones and (sorry) Glenn Powell’s performances were mediocre. The dialogue was silly. The music cues were hilarious. Every aspect of the film seemed to be focus-grouped, with the exception of a climactic kiss between the two “romantic” leads.
So how did I leave? Twister Delighted, you may ask? I paid the extra $6 to see it in 4DX, an “immersive” theater experience that feels like anyone should experience this ridiculous film.
For the uninitiated, 4DX is like if you watched an entire action movie inside that virtual-reality space shuttle at an amusement park — only much more visceral. The Regal Cinema experience includes motion-enabled seats that shake and rotate. Regarding this Twister, there are blasts of wind, sizzles of rain and fog. You are also guaranteed a superior communal experience. At my screening, several set pieces were followed by loud applause, including one after a shocking scene in which innocent characters die. By the end of the film, I had no idea whether everyone was responding to the events of the film or to the chaotic physical experience we all endured together.
Twister A lot of work has already been done Good advertising For limited formats. The film grossed $2.1 million in 4DX tickets in its opening weekend, and movie goer can’t stop raving about experience On social media. It certainly leads to better advertising Deadpool and WolverineThis weekend, which can also be experienced for a limited time in 4DX
4DX is one of many movie formats that have made movie watching more exciting but also far more confusing – and expensive. To keep more people at home through streaming, theater chains seem to be focusing on selling premium experiences. However, are they enhancing the movie-going experience or complicating it with all these different options? The answer can be both.
Why are there so many movie theater formats?
If you’ve bought a movie ticket recently, you’ve probably noticed the growing number of premium formats available. List of options for Twister The New York City area is ridiculously long and completely confusing. In addition to 4DX, you can pay to see films in IMAX on Laser, AMC on Laser, AMC on IMAX, AMC on Dolby Cinema, AMC on Prime, RPX, and Screen X. You can also watch it on standard digital. 2D format, is the cheapest of all these options. However, when listed alongside all these formats that inherently sound fancy — even if you don’t have the faintest idea what they mean — a standard screening may seem less ideal.
So what exactly does this format entail? For the most part, they magnify how you watch and listen to a movie. IMAX, which is shot on IMAX cameras using 70mm film, is probably the best known. More exclusive formats like RPX are still a bit more exotic. RPX (Regal Premium Experience) is Regal Cinemas’ in-house larger-screen format, featuring an updated sound system. It’s not as high-quality as IMAX, nor is it as premium Dolby Digital Cinema, which is located at AMC Theaters. Dolby Cinema uses Dual 4K laser projectors, which have four times the resolution of a standard theater projector. These theaters also feature Dolby Atmos, an ultra-surround sound system with speakers in the ceiling and transducers in the seats.
AMC uses laser projectors instead of laser digital ones Laser with IMAX Simply combining their respective technologies. Prime on AMC The Synionic boasts laser projectors, better acoustics and “excellent seats”. (On paper, it doesn’t seem that different from Laser.) Finally, Screen X is a more immersive experience using a 270-degree panoramic presentation system. Like 4DX, it is an export from South Korea. It’s equally gimmicky, stretching images along the walls during key scenes to make the audience feel like they’re inside a room or on a battlefield.
As confusing and even unnecessary as it may be, the emergence of this new, flashy format makes sense at a time when people need some extra motivation to leave their couches to sit in the theater. With the popularity of streaming and movies going fast VOD to theatersIt seems theater chains have to promote themselves differently — not just with their film offerings but with a unique experience that can’t be replicated at home.
The strategy of selling a movie in a particular format seemed to work Oppenheimer. Although IMAX is hardly a new format, Christopher Nolan has urged the public to watch Oppenheimer On the biggest possible screen, IMAX 70mm or non-IMAX 70mm, seems to be largely related to the overall success of the film. Not only did IMAX theaters sell out quickly, especially in New York City, but the level of demand was one Extended IMAX run. It reminds viewers how much their screen size and image quality can convey good filmmaking.
4DX, however, is a completely different beast. Its aim is to entertain the audience, not to improve the art. While this could turn out to be a huge cash cow for the theater chain, it’s hard to know if it’s ultimately best for the movie as a whole.
How does 4DX affect movie going?
Twister What 4DX can do for Oppenheimer Made for IMAX. Critics and average moviegoers alike are spreading the gospel of the format online and selling out screenings. This has definitely been the most PR 4DX screening since it came to America in 2014. But is this something we can see the film industry returning to?
4DX cinema is designed to heighten the sensation of the audience and place them inside the film. But there’s an argument that all the movement and effects distract from the story being told onscreen. I spend most of my Twister Waiting for the action sequences so I can squirm in my seat and laugh with my friends. Additionally, it was difficult to pay much attention to the film’s direction, dialogue, or the science behind the storm-chasing while being thrashed around.
For a silly movie about tornadoes, I didn’t feel like I was being ripped off. My friends and I agreed that we would have been bored out of our minds if we had watched Twister in any other format. Still, we walked away with a response that didn’t really ring true. We also didn’t respond properly to the tone the film was trying to create at certain moments. For example, a devastating opening sequence that sets up a post-traumatic arc for Edgar-Jones’ character, Kate, was met with excitement and laughter. Who knows if the film’s scars would have felt more real if they were more locked into this moment. It’s hard to argue that you have to respect a film’s gravitas TwisterBut for a high-quality film with good performances, one can imagine that some seriousness is missing.
Whether 4DX will be a real “threat” to cinema is yet to be seen. Right now, there are only 50 4DX theaters in the US Plus, the high price of tickets, a Average $8 More than a standard ticket, it may not be worth it to certain moviegoers.
Still, it’s not hard to see this becoming the next great film to watch debate. to give panic Filmmakers have already demonstrated it to young people watching movies on their iPhones, one can only imagine the buzz in Hollywood if 4DX becomes a big thing. For now, though, it seems Americans haven’t been more excited about a new theater technology than before the pandemic. If film executives continue to feed us terrible IPs, we might as well be allowed to rock out in our seats.
